We'd like to thank Lolita AKA @ModernMom for Guest Tweeting at MomItForward's #GNO, she Guest Authors today.
When I first started ModernMom.com in 2001, I envisioned the site as 100% editorial – our writers and experts would dole out advice on a variety of topics relevant to moms without much two-way interaction. This was when I could pretty much count the number of mom sites out there on one hand and long before “social media” was the talk of the town.
Fairly quickly, however, I saw our site change and grow based on the power of our readers: they gave us feedback that we could instantly incorporate; they interacted with one another on our forums and shared advice; they helped us discover topics of interest that became our editorial features. It was the moms – our members – who directed our content and shaped what ModernMom.com is today.
The Modern Mom Challenge has always been a fantastic example of women supporting each other towards their goals. When we ran our first Modern Mom Challenge a few years ago, we brought in leading fitness and nutritional experts to guide the Challengers, but it was really our members and their support for each other – be it on our message boards, personally via email and instant messages, or through meetups in their cities – that really made the goals attainable. So this year, we’re embracing the power of our moms and social media to take the Modern Mom Challenge to a new level. The experts are the moms participating in the Challenge – through common goals, struggles and successes, we’re steadily making progress and getting fit and healthy in 2009.
“The power of women... it's amazing what we do when we aren't at each other’s throats.”
Truer words have never been spoken!