Jessica is the founder of MomFuse.com a popular site for moms that features product reviews, awesome giveaways and so much more. When she started Mom Fuse she mainly wanted it to be a place where moms could come and get honest reviews on the products moms might use, this soon turned in to companies offering to host giveaways.
Giveaways are becoming very popular, especially with the way the economy is. Now, more than ever, people are getting online to find the best products for the lowest price or even for free.
Why do companies sponsor giveaways?
Companies sponsor contests and giveaways in order to get their products in the hands of consumers. Why? Because if you like a product you’ve tried, you are likely to tell someone you know. Hence, word of mouth marketing. This is also why companies want to get their products reviewed. Companies are seeking out more and more mom and family related blogs to do product reviews and giveaways.
If you’re hunting down companies to sponsor a giveaway or have been approached by a company that is interested in hosting a giveaway on your blog here are some simple tips to help make that giveaway a successful one.
1. Tell your readers why you would want the product.
Your readers trust you, if they didn’t, they wouldn’t read or subscribe to your blog. So, if the product you're giving away isn’t something you would want, why would they want it?
2. Make it easy to enter the giveaway.
I know when I visit blogs and enter giveaways, if the process of entering to win is too complicated or there is too much stuff to do, I won’t enter. —I am a stay at home mom to infant twins, I run MomFuse.com and the BartingMomsClub.com, and I like to spend time with my family. I don’t have the extra time to do a ton of extra stuff!
3. Promote, Promote, Promote
Promoting a giveaway is the only way people will know you have one. There are tons of free sites out there to list your giveaway (just do a Google search). There are also other blogs, like Mom Fuse, that allow you to list your giveaway. You would be surprised at how much extra traffic and giveaway entries you receive from these.
Twitter, which has become very popular, is also a good way to promote your giveaway or anything else terrific on your blog. Be sure not to come off as spammy. People don’t like spam or those who spam them.
Another great way to promote is to offer additional entries to those who post the contest info on their blogs. This not only helps spread the word about your giveaway but also gets people linking to your website and in turn getting you more visitors and better stats.
The bottom line, write a story, not just a review... companies will appreciate your creativity, and so will your readers!
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11 comments:
Good tips to know! I've been giving more and more Giveaways on my blog, lately, so I'll take any good advice! :)
Thanks!
And you can also promote your giveaways on my new site: http://www.biglistofgiveaways.com
We offer:
An opportunity to increase traffic and participation in your contests, games and giveaways. Unlike other sites, no credit is required, and there’s no fee to advertise your giveaways. Simply log in and add your contest, game or giveaway.
A. Adding your giveaway is very fast and easy! Here are the steps:
1. Register for an account by clicking here (or the "Register" button in the header)
2. Login
You will be brought to a profile page. Please complete the details on this page and click "save" when you are done so that you can be added to the "Publishers" page that we are currently working on implementing.
3. Click "Enter Giveaway"
4. Fill in the giveaway form. Be sure to include the url to your site in the format: http://www.yoursitedomainname.com. For pictures enter the url of the image location. It should look like: http://www.yoursitedomainname.com/imagefolderlocation/imagename.jpg. To find the location of your image from your site, right click on the image in your post, and select "copy image location".
5. When finished click "Publish" in the right hand corner.
After following these 3 quick steps, your giveaway will be published on:
1. The front page of Big List of Giveaways
2. The category page for your giveaway
3. Sent as a tweet on twitter by @giveawaylist
4. Included in our RSS feed
5. Included in the daily newsletter sent to our email subscribers.
I've given you an award! Check it out here please.
http://berifields.blogspot.com/2009/03/wow-i-got-award.html
I've given you an award! Check it out here please.
http://berifields.blogspot.com/2009/03/wow-i-got-award.html
Great Post! Thanks!
Great tips! Thank you! I've only been doing my blog for about 3 months or so. So far, i love it! I can use as many tips as I can get, though! :)
I'm still trying to figure out how people are getting sponsors for their giveaways. I just bought the product myself to give away. It would be nice to have a sponsor. Any tips on sponsors that are likely to work with me on this? I've sent a few emails out, but no response so far...
Thanks!
Christy
You can also list your giveaway here for free to get extra traffic - http://freebloggiveaways.com/submit-a-blog-giveaway/
Coupon Magnet: I found this information online and thought it might help you out. As a writer by trade, I think it is pretty well done and useful:
http://justcreativedesign.com/2008/11/25/how-to-get-sponsors-for-blog-giveaways-competitions/
http://TheCelebrityCafe.com/contests/ti-nspire.html
http://thecelebritycafe.com/contests/ipod_touch.html
http://thecelebritycafe.com/contests/adam_soundtrack.html
http://thecelebritycafe.com/contests/sky_riders.html
http://thecelebritycafe.com/contests/chess_groban.html
Thank you for all of this information and I will come back to your awesome blog. I am going to do my first giveaway - of Tommy Bahama glasses on www.MOMBITE.com and this blog gave me such awesome information on how to get the word out about the giveaway.
Thanks!!
I've been giving more and more Giveaways on my blog, lately, so I'll take any good advice! Work From Home
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