Jessica is the founder of MomFuse.com a popular site for moms that features product reviews, awesome giveaways and so much more. When she started Mom Fuse she mainly wanted it to be a place where moms could come and get honest reviews on the products moms might use, this soon turned in to companies offering to host giveaways.
Giveaways are becoming very popular, especially with the way the economy is. Now, more than ever, people are getting online to find the best products for the lowest price or even for free.
Why do companies sponsor giveaways?
Companies sponsor contests and giveaways in order to get their products in the hands of consumers. Why? Because if you like a product you’ve tried, you are likely to tell someone you know. Hence, word of mouth marketing. This is also why companies want to get their products reviewed. Companies are seeking out more and more mom and family related blogs to do product reviews and giveaways.
If you’re hunting down companies to sponsor a giveaway or have been approached by a company that is interested in hosting a giveaway on your blog here are some simple tips to help make that giveaway a successful one.
Your readers trust you, if they didn’t, they wouldn’t read or subscribe to your blog. So, if the product you're giving away isn’t something you would want, why would they want it?
2. Make it easy to enter the giveaway.
I know when I visit blogs and enter giveaways, if the process of entering to win is too complicated or there is too much stuff to do, I won’t enter. —I am a stay at home mom to infant twins, I run MomFuse.com and the BartingMomsClub.com, and I like to spend time with my family. I don’t have the extra time to do a ton of extra stuff!
Promoting a giveaway is the only way people will know you have one. There are tons of free sites out there to list your giveaway (just do a Google search). There are also other blogs, like Mom Fuse, that allow you to list your giveaway. You would be surprised at how much extra traffic and giveaway entries you receive from these.
Twitter, which has become very popular, is also a good way to promote your giveaway or anything else terrific on your blog. Be sure not to come off as spammy. People don’t like spam or those who spam them.
Another great way to promote is to offer additional entries to those who post the contest info on their blogs. This not only helps spread the word about your giveaway but also gets people linking to your website and in turn getting you more visitors and better stats.
The bottom line, write a story, not just a review... companies will appreciate your creativity, and so will your readers!